Advertising and the Political Campaigns
Radio commercials, television commercials, paper handouts. Candidates running for various office positions are even using YouTube as an advertisement strategy. Advertising is key if youâ€™re running for a position in office, congress, or if youâ€™re just trying to get the word out about something. But do candidates take campaigning too far? Or is all fair in love and war?
Out of the six voters that I interviewed, all of them agreed when I asked if they had noticed any negative campaign advertisements. Or, any campaign strategy that they were uncomfortable with. One voter even commented, â€œIâ€™ve seen one positive campaign commercial in the last two weeks.â€ Another voter stated, â€œI think campaign ads need to be more about what [candidates] will do, and less about why their opponent is bad.â€
However, could negative ads just be a way of showing who the real leader is when it comes to a certain position?
What about the impacts of negative versus positive? Does a negative statement stick with someone longer than a positive one does? Even so, does that make it fair to comment on the lack of trust a candidate has with a political component? What about a candidate who is strong and not afraid to speak their mind? Does a candidate that only says nice things about their opponents come off as too weak to be a good match for that particular political position?
In a society that seems to treasure qualities such as strength and courage, it seems like bad advertisements that bash the personâ€™s opponents could be looked at as flaunting the values society seems to hold so dear.
Whatever intention a political candidate has when they comment on how incompetent their competition is, they should remember that even though those statistics and thoughts might stay with the voter, they shouldnâ€™t forget to weigh the bad with the good. Who knows, that might be the only way one really sways the vote.
Opinion by Kiva Arne